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It is a hybrid of two varieties of grotesque. It appeared in 2018 based on the NG Grotesque font, created specifically for the American retailer Nasty Gal.
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The designers converted the lettering to lower case and chose the Mabry Pro typeface. The first logo’s typography used capital letters from the Gotham Narrow Book font, which Hoefler Frere Jones designed.
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Neither professional nor household audio equipment can do without it. In the context of Deezer, the equalizer symbolizes the digital age, and in the world of music, it is one of the main tools for sound correction. It looks simple and modern, takes up little space, and consists of simple geometric shapes. The new icon follows the design of the app. The letter spacing, as before, is very narrow.
The font is more round compared to the past. The service name is written in lowercase black letters. A gradient from orange to blue runs through them, and the two quads on top are completely green. There is no usual division into colors: the rectangles are haphazardly painted in several shades. The iconic equalizer now contains only four frequency bands. But they needed to leave Deezer recognizable – the way music lovers used to see it. They wanted to create a consistent brand that can be easily adapted to users’ culture in 180 countries. Specialists of the Base Design agency worked on the design. As a result, the text has become much smaller, and the number of visual effects, on the contrary, has increased. In early May 2019, the service updated the app interface to make navigation easier. The lack of serifs, right angles, and the same line thickness made the inscription unified. On the right side was the big black word “DEEZER.” It was in bold and consisted of only uppercase letters stretched vertically. They differed in the number of constituent elements (rectangles) and, accordingly, had different heights. The designers depicted five multi-colored frequency bands: red, green, orange, light green, and blue. This equipment is used for tone and pitch control and is directly related to the music industry. When Blogmusik was relaunched as Deezer, it introduced an equalizer logo. The brand was launched in 2007 in France and gradually expanded worldwide. One of the advantages of the online service is its personalized recommendations, which create individual playlists based on the user’s listening history. Radio stations and podcasts are also available. It has a vast library of tracks in various genres, including jazz, electro, classical, rock, and pop. The redesign cannot be called global because the developers have retained the old structure, leaving the inscription and equalizer in their places.ĭeezer is a streaming multimedia service for listening to music.
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The update affected the interface and the logo, which had to match the brand’s identity.
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In the wake of the success, the owners have changed the design of PC and mobile devices’ applications. But over time, the repertoire expanded, and Deezer made it to the top 10 Google searches.
At first, the catalog was limited because the company did not manage to sign contracts with major labels immediately. This is how Blogmusik became Deezer and continued to operate as a legal streaming service, sharing ad revenue with all stakeholders. He decided to negotiate with distributors and music creators so as not to break the laws. In 2007, the site was shut down as illegal, but that didn’t stop Daniel. To do this, in 2006, he teamed up with entrepreneur Jonathan Benassaya and, together with him, created the Blogmusik web platform, which allowed users to share pirated tracks. At a young age, Daniel Marhely, co-founder of the company, wanted to listen to any music freely without worrying about copyrights. This approach is explained by the fact that Deezer employees are partly music lovers themselves. According to Austrian entrepreneur Stefan Günther Tweraser, one of the project leaders, the new design is comfortable, human, and attractive.
Even the recent rebranding was not done to bypass successful streaming services but for the sake of listeners. French platform Deezer has fewer active users than Apple Music and Spotify, but it is not afraid of pressure from competitors.
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